OUR DIGITAL MARKETING SERVICES INCLUDE:

Web Development

We’re experts in website development and strategy, building high-performing lead generation sites that achieve measurable success for our clients.

SEO

We’ve optimised hundreds of sites using a range of digital, design and writing tactics that ensure pages rank higher for strategic search terms.

Lead Generation

CubicICE uses a range of marketing techniques to convert web visits into email and phone enquiries, generating valuable leads for our clients.

Search Marketing

Driving traffic and gaining visibility through search engine marketing and paid and unpaid search exposure is a primary online marketing goal.

Online Marketing

In the fast-paced world of online marketing, we keep our fingers on the pulse of the most effective paid, organic and social media marketing techniques.

Email Marketing

We have full strategic email marketing capabilities, from creative and copy to database management, distribution, measurement and reporting.

Social Media Advertising

Advertising channels such as Facebook and LinkedIn are a low-cost, high reach and penetration medium that we use to achieve brand visibility.

Social Media Engagement

CubicICE is capitalising on the reach potential of social media platforms to grow our clients’ brands, particularly when targeting African markets.

Web Analytics and Reporting

By analysing, measuring and monitoring the performance of our campaigns, we extract key business intelligence and actionable information to maximise success.


WHY CUBICICE SUCCEEDS AT B2B DIGITAL MARKETING:

  • A SOSTAC® approach to online strategy management
  • Websites developed for any device - mobile, desktop and tablet
  • Complete website support services - hosting and maintenance
  • Advanced search market share, including search rankings
  • A Google-certified Partner, SEO-certified and IAB member

  • We understand how social media fits within B2B companies
  • Extensive online lead generation experience
  • Proven digital success for global and local companies
  • Ability to work in different languages
  • Website and online campaign analysis and reporting

This team is ready and able to give any organisation a serious competitive advantage.
Jim Sterne, Chairman, Web Analytics Association


THE A TO Z OF DIGITAL MARKETING SERVICES

If it’s on the list it’s on the cards!

 



AdWords

Of course! We’re certified by Google for search, display and social advertising!


Analytics

We track the performance of your campaigns so we can demonstrate ROI and make intelligent decisions for max. effectiveness.




Banner ads

Yup, we design mobile and desktop online ads, and will handle their placement, whether on the Google Display Network or a third-party site.


Blogging

In 2016, companies with active website blogs generated 67% more leads. We blog for small clients and global corporations!




Call tracking

Yes, we do call tracking.


Content marketing

We’re content marketing experts for the industrial and B2B market.




Display advertising

We use display advertising to reach highly targeted market segments at specific stages in a buyer cycle for maximum marketing effectiveness.


Dedicated landing pages

Great for specific, standalone online objectives. Design, development, conversion and call tracking – we’ve got you covered.

Digital strategy

We develop a digital marketing strategy based on research and an understanding of your business, your industry and your competitors, and target traffic through the most relevant digital marketing channels.




Email marketing

Yup, plain text, rich text or HTML emailers as you require. We can also track open, bounce and conversion rates of these mailers.




Mobile marketing

We offer full design, development, media generation and analytics services for any mobile marketing requirement.




Newsletters

All in-house, from content generation to distribution.




Pay-per-click (PPC) advertising

We’ll define campaigns, produce content and manage your PPC budget to increase lead generation.


Public Relations

Check! Paid, shared or earned, we use online PR to boost traffic and increase brand authority.




Remarketing

Yup, see display advertising above.



SEM (search engine marketing)

Of course! We’re experts in maximising webpage visibility, through both paid and organic search.


SEO (search engine optimisation)

We love SEO (and the success it brings our clients!). At both a technical and content generation level, we optimise websites to the latest search engine algorithms according to search intent to drive high-quality web traffic to your site.


Social media marketing

From Facebook and Google+ to LinkedIn, we use social media marketing to advertise to potential customers and build relationships.




User Experience Design (UXD)

The user experience is at the heart of any digital interface. We develop interfaces according to a research-driven understanding of the demographic, technical, physical, social and organisational environments of your audiences!




Website development

You’re speaking to the masters! You’ll find a team of website development experts at this digital marketing agency.


WordPress

We offer WordPress builds as part of our suite of available website development platforms.




Zelda

Zelda Onay is one of our account executives! Schedule an appointment to meet this lovely lady today!

 

Some of Africa’s biggest B2B brands partner with CubicICE as their preferred digital marketing agency!

 

OUR CLIENTS' SUCCESSES

YOUR BUSINESS NEEDS DIGITAL MARKETING. HERE’S 10 REASONS WHY:

  • Digital marketing levels the playing field between small and large businesses. If you’re not doing it, competitors probably are, and if they aren’t, this is your gap!

  • Digital marketing is cost-effective, providing high, measurable ROI! As a leading digital marketing agency, we’re in the business of optimising your cost-per-lead, ensuring your marketing spend is invested only in the most productive marketing channels.

  • Digital marketing works: effective digital marketing driving high conversion rates for companies, on average, increases revenue growth expectancy by 280%.

  • Online marketing increases closeness to target audiences. It establishes effective communication and engagement channels with highly targeted audiences that you can deliver relevant, valuable marketing content to, avoiding shotgun approaches to achieving your objectives.

  • A skilled digital marketing specialist provides a comprehensive range of tools to target the complete buying cycle. In B2B and industrial markets, sales processes are over 20% longer than they were 5 years ago. This is because the Internet has empowered end users to research their prospects much more before they make a decision to buy. A premier digital marketing agency, we use proven online marketing tools to strategically segment and target very defined audiences according to their intent across the buying cycle.

  • Digital marketing caters to your mobile audience. People are using their phones to find things! Make sure they find you!

  • Digital marketing can have a viral impact on brand reputation!

  • Digital marketing builds brand trust, through accurate, plausible and helpful content, and through third party signals, including linking and independent testimonials.

  • Online marketing facilitates accurate, effective statistical measurement at low cost. This provides us with detailed intelligence that can be used to further develop and refine active and future marketing campaigns. It also means we can demonstrate a detailed account of your ROI.

  • It’s much faster to action a communication requirement through digital marketing campaigns than traditional forms of advertising.

As a premier digital marketing agency, our mission is to deliver innovative, results-driven marketing solutions to southern Africa’s industrial companies to maximise marketing exposure for their businesses.

 

HOW IS DIGITAL MARKETING BEING UTILISED IN YOUR INDUSTRY?

CubicICE turned 30 last year! For 30 years, we’ve been an intrinsic part of industrial media marketing in South Africa. Our knowledge of this integrated marketing environment is unmatched. But what do we find in the field of industrial-based digital marketing in 2017?

Many industrial companies aren’t taking full advantage of the lead generation potential online marketing offers. Many still rely overwhelmingly on traditional lead generation tactics, achieved largely through field sales teams and reputation, and believe their potential customers aren’t using the Internet to find their products and services. And what we find, is that this is almost always not true. It’s rare that we don’t find valuable Internet traffic related to specific industrial business offerings; i.e. users looking online for industrial goods, equipment, engineering or service-related solutions.

The proof’s in the pudding. Watch Managing Director and head of digital Megan Stark discuss digital marketing ROI in the video below:

 
 

20 YEARS IN THE GAME

What happens in 20 years in the digital advertising world?

Lots. Our journey as a premier digital marketing agency began in the late 1990s, a time when multimedia and Web 1.0 drove the online world. In the almost 20 years since then, we’ve had front row seats to witnessing the rise of Google, YouTube, social media and a whole lot of other digital innovations that today are such a dominant feature of our lives. Around 2006, web analytics began to take off, allowing online marketing agencies to become a lot more data savvy in marketing and ad placements based on audience profile and intentions. These analytics platforms are the foundation of successful digital work today.

Over this time, CubicICE has always been an early adopter of digital technologies, and in understanding the lead generation and brand building potential of each new online marketing medium as they arise. We’ve consistently kept ahead of the latest digital marketing trends, constantly and successfully adapting to the ever-changing world of Internet marketing.

Today as a leading digital marketing agency, we earn results through web content with a sharp focus on customer experience optimisation, and in strategically marketing to the customer’s journey in real time with relevant marketing messages.

Partner with a top digital agency today!

 
Did you know? 92% of business purchases start with Internet search
Did you know? Effective online marketing increases revenue growth expectancy by 280%
Did you know? Buying cycles in B2B are over 20% longer than they were 5 years ago
Did you know? 67% more leads will be generated by companies with an active blog
 

TURNKEY DIGITAL MARKETING SOLUTIONS TO DRIVE GROWTH

In digital marketing, the more you put in, the more you get out. While smaller, single-purpose campaigns can certainly reap rewards, the most effective digital strategy for long-term online market share for your company is through a holistic, multichannel online approach based around website marketing, with a website built for lead generation.

What might this look like? We will work with you to tailor a marketing plan to your objectives and budget requirements, but here’s an overview of a full online marketing strategy:

 

DIGITAL MARKETING STRATEGY: WHERE IT ALL BEGINS

To succeed online, you need to work with a capable and well-equipped team that can adapt to the fast-paced online environment: a digital marketing agency that has the knowledge, experience and professionalism to deliver on expectations. Using the right digital marketing tools, we execute unique, innovative client-specific campaigns according to your particular business objectives.

Planning a successful digital marketing strategy:

CubicICE has the skills required to help B2B and industrial companies formalise an effective website or digital strategy. Building online success and sustainability forms the core of our planning.

The following steps describe our approach to a successful digital marketing strategy:

  • We’ll start with an assessment of your business offering and the potential role of digital communication

  • We’ll research the online marketplace and engagement potential

  • If you have existing website / digital communications, we’ll make a full evaluation of them, including a preliminary SEO audit, if applicable

  • We’ll review and gain an understand of existing online engagement channels / activities

  • Next, an analysis of the strengths and weaknesses of online competitors

  • CubicICE will then work with you in translating your business / marketing objectives into digital objectives

  • At this point, a digital marketing strategy to achieve digital objectives can be formalised

  • Next, planning website findability, usability and conversion

  • Our digital strategists will then plan and define effective search marketing tactics that will be used to achieve strategic objectives

  • Live online marketing campaigns and engagement channels require ongoing attention and support. From web hosting and technical maintenance to SEO and analytics, we’ll look after your site on a day-to-day basis

  • How will social media marketing function as part of a broader campaign? We provide ongoing measurement and reporting of online marketing campaigns to provide insight into campaign and lead generation performance
 

A WEBSITE BUILT FOR LEAD GENERATION

No matter the size or functionality requirements of your website, we can help you. We offer a wide range of website development platform options, from pure HTML code to WordPress or Swooji, to ensure you get the website you need to maximise your lead generation potential.

We have a full team of web developers, content writers, graphic designers and digital administrators – all in-house, ensuring a cohesive, client-focused web build that will exceed your expectations. We’ll work with you to develop the optimum navigational, usability, content and conversion structure for your site, and build this within an efficient, search engine-friendly web development framework to your requirements.

A premier, client-driven digital marketing agency, our recent work includes a wide range of website builds: from 20-page catalogue sites for smaller businesses, to a 1 000+ page website for Africa’s largest hydraulics and automation company!

Worldwide in 2017, for the first time, more search took place on a mobile device than on a computer. Mobile-friendly web development is one of the building blocks of online marketing success; even more so if you’re targeting growth in Africa. In fact, in 2016, 63% of businesses said they plan to invest in a mobile-friendly website. It’s also a Google ranking factor. From the ground up, we build websites responsively, designed for optimum performance across viewing devices.


SEARCH MARKETING: PLANNING FINDABILITY

You know that over 90% of business purchases start with an Internet search. With a web presence in place, we can now focus on gaining traffic and visibility from search engines as part of a website marketing strategy. This includes both paid and unpaid (earned) traffic as your business requires. We focus not just on generating high traffic; we target high-quality, high-intent traffic that has the best chance of converting into relevant sales leads.

You want your businesses showing up in the prime real estate of a search engine results page (SERP). Why? Because sites listed on the first page of Google get almost 92% of the web traffic, with the first organic page receiving about 33% of all traffic. To get your website to rank for strategically important search queries, you need a digital marketing agency that has a high technical and content-based understanding both of the Google algorithms (the ways in which content is ranked), as well as your end user profiles. Too many SEO services in South Africa are based around basic CMS plugins and limited knowledge of the search engine framework and poor SEO definition, providing little longevity in organic market share. As a Google partner and SEO-certified digital marketing agency, CubicICE has an in-depth understanding of search engine optimisation, illustrated by the high keyword rankings we achieve for our clients in competitive online markets:

COMPANY SEARCH ENGINE RANKED NO.1-3 TOP 10 RANK
Veolia Water Technologies google.co.za 58 search terms 112 search terms
JoJo Tanks google.co.za 74 search terms 86 search terms
Hytec Group google.co.za 43 search terms 82 search terms
Truco google.co.za 67 search terms 83 search terms
APC Storage Solutions SA google.co.za 60 search terms 113 search terms
Projects IQ google.co.za 36 search terms 71 search terms
Multotec google.co.za 95 search terms 124 search terms

These rankings are all considered high value based on search volume, search intent and relevance to the business.


Looking for an SEO specialist in Johannesburg? Contact us here or read more about our search marketing services here.
 

CONVERSION RATE OPTIMISATION (CRO)

By serving targeted audiences with relevant, usable marketing content, we’re in the business of optimising website conversion for the lowest cost per click. By using analytics and user feedback to provide a structured and systematic framework for improving website performance, we make sure that your web traffic is working for you!

Bounce rates, exit rates, time on site, page views – these are among the online marketing metrics that we use to optimise site performance, combined with advanced scroll and click monitoring analytics.

Why is CRO so important? Because it identifies areas of improvement in online marketing campaigns. Constantly working to leverage maximum performance value from each element of your marketing content means more effective communications. CRO helps to constantly improve engagement with the right type of customer, and therefore works to lower your customer acquisition costs and maximise profits.

That’s why some of Africa’s largest industrial brands use CubicICE as their digital marketing agency of choice!

SOCIAL MEDIA MARKETING

An increasingly important part of any digital marketing agency, social media marketing is a low-cost, high-reach channel for engaging highly-defined target audiences. Many social media marketing companies aren’t sure yet how to maximise social media’s potential for B2B markets, but we’ve demonstrated excellent success across a range of platforms: we secured a sale-converting lead exceeding R100 million in Nigeria through targeted Facebook campaigns. In addition to lead and sales generation, our use of social media in B2B marketing has proven to be equally effective in brand awareness and perception building.

Besides opening important communication channels with potential customers in the B2B sector, we use social media marketing for clients looking to build long-term customer relationships. In addition to being an excellent loyalty tool, the dialogue of social media channels provide a useful barometer of end user-driven industry and solution requirements, as well as general feedback surrounding your brand.

We use social media marketing services across a wide range of platforms, including Facebook, Google+ and LinkedIn. From advertising to social media engagement and interactive marketing, we’re a digital marketing agency knows how to use social media for success in the industrial and B2B environment.

Improve your lead generation and branding power with one of the top digital agencies in South Africa!

 

THOUGHTS ON MARKETING AND INDUSTRY:

Is your design in sync with your users? The context of usage

We look at the importance of understanding the real-world context of use of a product in providing a framework for approaching design projects.

SEO IN THE AGE OF THE SEMANTIC WEB


How has the semantic web improved our experience of the net and what does this mean for SEO? We take a look at the incorporation of LSI in online search.

MORE LEADS AND BETTER CONVERSIONS


What are the foundations of online success in a B2B environment? We investigate organic search, PPC advertising, social media marketing and email.

 

TARGETING GROWTH IN AFRICA? YOU NEED A MULTI-LINGUAL APPROACH!

A leading digital marketing agency in Africa’s B2B and industrial sectors, we’ve run campaigns in 7 different languages, providing clients with localised marketing content for particular audience demographics. Wherever you’re aiming to achieve growth, we can tailor your marketing content to any language requirements your market has.


LOOKING FOR DIGITAL MARKETING AS PART OF A BIGGER INTEGRATED MARKETING STRATEGY?

As an integrated marketer with over 30 years’ experience, we are a full service agency with in-house public relations and creative design teams delivering a range of services to our clients. An integrated marketing approach means we can bring together all the different elements of your marketing objectives to life across a range of purpose specific channels, leveraging maximum marketing ROI for your efforts.

When you combine your online marketing and digital advertising campaigns within a more integrated approach that can include a public relations strategy, you can:

  • Build your brand through a more cohesive identity. This means increased brand recognition amongst more people

  • Create a richer representation of your brand’s story. A multi-faceted, multichannel approach to marketing creates a more believable, credible brand authority in the marketplace

  • Fully target the buying cycle, with flexible campaigns driving authority, awareness, credibility or lead generation as the market requires

  • Nurture and maintain long-term customer relationships, and provide greater dialogue with customers

  • Integrated marketing means using media channels according to their usefulness and effectiveness for each specific marketing objective you have.

At CubicICE, we’re a digital agency, advertising agency, creative agency and brand agency all in one!
Find us at:


20 years’ experience as a B2B digital marketing agency at your fingertips


Call us on +27 11 705 2545 or send us an enquiry here