We look at the importance of understanding the real-world context of use of a product in providing a framework for approaching design projects.
CubicICE’s digital and creative teams provide turnkey digital marketing solutions for some of Africa’s largest B2B brands, with a proven track record in online lead generation, brand building and customer engagement.
Located in Fourways, Johannesburg, we offer B2B companies the full spectrum of digital marketing services, including search engine marketing; website development; online advertising; social media marketing; and web analytics, reporting and management. We use an array of proven strategies and techniques to help clients target specific audiences with effective messages to drive highly targeted web traffic resulting in high-quality leads.
We’re experts in website development and strategy, building high-performing lead generation sites that achieve measurable success for our clients.
We’ve optimised hundreds of sites using a range of digital, design and writing tactics that ensure pages rank higher for strategic search terms.
CubicICE uses a range of marketing techniques to convert web visits into email and phone enquiries, generating valuable leads for our clients.
Driving traffic and gaining visibility through search engine marketing and paid and unpaid search exposure is a primary online marketing goal.
In the fast-paced world of online marketing, we keep our fingers on the pulse of the most effective paid, organic and social media marketing techniques.
We have full strategic email marketing capabilities, from creative and copy to database management, distribution, measurement and reporting.
Advertising channels such as Facebook and LinkedIn are a low-cost, high reach and penetration medium that we use to achieve brand visibility.
CubicICE is capitalising on the reach potential of social media platforms to grow our clients’ brands, particularly when targeting African markets.
By analysing, measuring and monitoring the performance of our campaigns, we extract key business intelligence and actionable information to maximise success.
“This team is ready and able to give any organisation a serious competitive advantage.”
Jim Sterne, Chairman, Web Analytics Association
If it’s on the list it’s on the cards!
Of course! We’re certified by Google for search, display and social advertising!
We track the performance of your campaigns so we can demonstrate ROI and make intelligent decisions for max. effectiveness.
Yup, we design mobile and desktop online ads, and will handle their placement, whether on the Google Display Network or a third-party site.
In 2016, companies with active website blogs generated 67% more leads. We blog for small clients and global corporations!
Yes, we do call tracking.
We’re content marketing experts for the industrial and B2B market.
We use display advertising to reach highly targeted market segments at specific stages in a buyer cycle for maximum marketing effectiveness.
Great for specific, standalone online objectives. Design, development, conversion and call tracking – we’ve got you covered.
We develop a digital marketing strategy based on research and an understanding of your business, your industry and your competitors, and target traffic through the most relevant digital marketing channels.
Yup, plain text, rich text or HTML emailers as you require. We can also track open, bounce and conversion rates of these mailers.
We offer full design, development, media generation and analytics services for any mobile marketing requirement.
All in-house, from content generation to distribution.
We’ll define campaigns, produce content and manage your PPC budget to increase lead generation.
Check! Paid, shared or earned, we use online PR to boost traffic and increase brand authority.
Yup, see display advertising above.
Of course! We’re experts in maximising webpage visibility, through both paid and organic search.
We love SEO (and the success it brings our clients!). At both a technical and content generation level, we optimise websites to the latest search engine algorithms according to search intent to drive high-quality web traffic to your site.
From Facebook and Google+ to LinkedIn, we use social media marketing to advertise to potential customers and build relationships.
The user experience is at the heart of any digital interface. We develop interfaces according to a research-driven understanding of the demographic, technical, physical, social and organisational environments of your audiences!
You’re speaking to the masters! You’ll find a team of website development experts at this digital marketing agency.
We offer WordPress builds as part of our suite of available website development platforms.
Zelda Onay is one of our account executives! Schedule an appointment to meet this lovely lady today!
Some of Africa’s biggest B2B brands partner with CubicICE as their preferred digital marketing agency!
CubicICE turned 30 last year! For 30 years, we’ve been an intrinsic part of industrial media marketing in South Africa. Our knowledge of this integrated marketing environment is unmatched. But what do we find in the field of industrial-based digital marketing in 2017?
Many industrial companies aren’t taking full advantage of the lead generation potential online marketing offers. Many still rely overwhelmingly on traditional lead generation tactics, achieved largely through field sales teams and reputation, and believe their potential customers aren’t using the Internet to find their products and services. And what we find, is that this is almost always not true. It’s rare that we don’t find valuable Internet traffic related to specific industrial business offerings; i.e. users looking online for industrial goods, equipment, engineering or service-related solutions.
The proof’s in the pudding. Watch Managing Director and head of digital Megan Stark discuss digital marketing ROI in the video below:
What happens in 20 years in the digital advertising world?
Lots. Our journey as a premier digital marketing agency began in the late 1990s, a time when multimedia and Web 1.0 drove the online world. In the almost 20 years since then, we’ve had front row seats to witnessing the rise of Google, YouTube, social media and a whole lot of other digital innovations that today are such a dominant feature of our lives. Around 2006, web analytics began to take off, allowing online marketing agencies to become a lot more data savvy in marketing and ad placements based on audience profile and intentions. These analytics platforms are the foundation of successful digital work today.
Over this time, CubicICE has always been an early adopter of digital technologies, and in understanding the lead generation and brand building potential of each new online marketing medium as they arise. We’ve consistently kept ahead of the latest digital marketing trends, constantly and successfully adapting to the ever-changing world of Internet marketing.
Today as a leading digital marketing agency, we earn results through web content with a sharp focus on customer experience optimisation, and in strategically marketing to the customer’s journey in real time with relevant marketing messages.
Partner with a top digital agency today!
In digital marketing, the more you put in, the more you get out. While smaller, single-purpose campaigns can certainly reap rewards, the most effective digital strategy for long-term online market share for your company is through a holistic, multichannel online approach based around website marketing, with a website built for lead generation.
What might this look like? We will work with you to tailor a marketing plan to your objectives and budget requirements, but here’s an overview of a full online marketing strategy:
To succeed online, you need to work with a capable and well-equipped team that can adapt to the fast-paced online environment: a digital marketing agency that has the knowledge, experience and professionalism to deliver on expectations. Using the right digital marketing tools, we execute unique, innovative client-specific campaigns according to your particular business objectives.
CubicICE has the skills required to help B2B and industrial companies formalise an effective website or digital strategy. Building online success and sustainability forms the core of our planning.
The following steps describe our approach to a successful digital marketing strategy:
No matter the size or functionality requirements of your website, we can help you. We offer a wide range of website development platform options, from pure HTML code to WordPress or Swooji, to ensure you get the website you need to maximise your lead generation potential.
We have a full team of web developers, content writers, graphic designers and digital administrators – all in-house, ensuring a cohesive, client-focused web build that will exceed your expectations. We’ll work with you to develop the optimum navigational, usability, content and conversion structure for your site, and build this within an efficient, search engine-friendly web development framework to your requirements.
A premier, client-driven digital marketing agency, our recent work includes a wide range of website builds: from 20-page catalogue sites for smaller businesses, to a 1 000+ page website for Africa’s largest hydraulics and automation company!
Worldwide in 2017, for the first time, more search took place on a mobile device than on a computer. Mobile-friendly web development is one of the building blocks of online marketing success; even more so if you’re targeting growth in Africa. In fact, in 2016, 63% of businesses said they plan to invest in a mobile-friendly website. It’s also a Google ranking factor. From the ground up, we build websites responsively, designed for optimum performance across viewing devices.
You know that over 90% of business purchases start with an Internet search. With a web presence in place, we can now focus on gaining traffic and visibility from search engines as part of a website marketing strategy. This includes both paid and unpaid (earned) traffic as your business requires. We focus not just on generating high traffic; we target high-quality, high-intent traffic that has the best chance of converting into relevant sales leads.
You want your businesses showing up in the prime real estate of a search engine results page (SERP). Why? Because sites listed on the first page of Google get almost 92% of the web traffic, with the first organic page receiving about 33% of all traffic. To get your website to rank for strategically important search queries, you need a digital marketing agency that has a high technical and content-based understanding both of the Google algorithms (the ways in which content is ranked), as well as your end user profiles. Too many SEO services in South Africa are based around basic CMS plugins and limited knowledge of the search engine framework and poor SEO definition, providing little longevity in organic market share. As a Google partner and SEO-certified digital marketing agency, CubicICE has an in-depth understanding of search engine optimisation, illustrated by the high keyword rankings we achieve for our clients in competitive online markets:
|COMPANY||SEARCH ENGINE||RANKED NO.1-3||TOP 10 RANK|
|Veolia Water Technologies||google.co.za||58 search terms||112 search terms|
|JoJo Tanks||google.co.za||74 search terms||86 search terms|
|Hytec Group||google.co.za||43 search terms||82 search terms|
|Truco||google.co.za||67 search terms||83 search terms|
|APC Storage Solutions SA||google.co.za||60 search terms||113 search terms|
|Projects IQ||google.co.za||36 search terms||71 search terms|
|Multotec||google.co.za||95 search terms||124 search terms|
These rankings are all considered high value based on search volume, search intent and relevance to the business.
By serving targeted audiences with relevant, usable marketing content, we’re in the business of optimising website conversion for the lowest cost per click. By using analytics and user feedback to provide a structured and systematic framework for improving website performance, we make sure that your web traffic is working for you!
Bounce rates, exit rates, time on site, page views – these are among the online marketing metrics that we use to optimise site performance, combined with advanced scroll and click monitoring analytics.
Why is CRO so important? Because it identifies areas of improvement in online marketing campaigns. Constantly working to leverage maximum performance value from each element of your marketing content means more effective communications. CRO helps to constantly improve engagement with the right type of customer, and therefore works to lower your customer acquisition costs and maximise profits.
That’s why some of Africa’s largest industrial brands use CubicICE as their digital marketing agency of choice!
An increasingly important part of any digital marketing agency, social media marketing is a low-cost, high-reach channel for engaging highly-defined target audiences. Many social media marketing companies aren’t sure yet how to maximise social media’s potential for B2B markets, but we’ve demonstrated excellent success across a range of platforms: we secured a sale-converting lead exceeding R100 million in Nigeria through targeted Facebook campaigns. In addition to lead and sales generation, our use of social media in B2B marketing has proven to be equally effective in brand awareness and perception building.
Besides opening important communication channels with potential customers in the B2B sector, we use social media marketing for clients looking to build long-term customer relationships. In addition to being an excellent loyalty tool, the dialogue of social media channels provide a useful barometer of end user-driven industry and solution requirements, as well as general feedback surrounding your brand.
We use social media marketing services across a wide range of platforms, including Facebook, Google+ and LinkedIn. From advertising to social media engagement and interactive marketing, we’re a digital marketing agency knows how to use social media for success in the industrial and B2B environment.
Improve your lead generation and branding power with one of the top digital agencies in South Africa!
A leading digital marketing agency in Africa’s B2B and industrial sectors, we’ve run campaigns in 7 different languages, providing clients with localised marketing content for particular audience demographics. Wherever you’re aiming to achieve growth, we can tailor your marketing content to any language requirements your market has.
As an integrated marketer with over 30 years’ experience, we are a full service agency with in-house public relations and creative design teams delivering a range of services to our clients. An integrated marketing approach means we can bring together all the different elements of your marketing objectives to life across a range of purpose specific channels, leveraging maximum marketing ROI for your efforts.
When you combine your online marketing and digital advertising campaigns within a more integrated approach that can include a public relations strategy, you can:
20 years’ experience as a B2B digital marketing agency at your fingertips
Call us on +27 11 705 2545 or send us an enquiry here