We discuss how public relations remains a critical marketing factor, and why it should be aligned in both the traditional and digital marketing mix.
CubicICE specialises in full service marketing solutions to industrial businesses in southern Africa. We offer the complete suite of traditional, digital and creative design marketing services to companies looking to increase lead generation, build brand awareness and credibility and maximise customer engagement within the South African and African markets.
Whether you’re looking for a new website, an exhibition partner for key tradeshows or a PR specialist to compile and manage your business and project news and shape market opinion, CubicICE helps maximise marketing exposure through innovative, results-driven campaigns. We offer all necessary in-house consulting; business planning, research and strategy; copywriting; graphic and digital design; campaign performance measuring and analysis; media planning; and administrative skills to help you achieve your business goals.
With proven marketing expertise combined with an excellent technical understanding of industrial markets and technologies in southern Africa – with experience across a wide range of sectors, from automotive to energy to wastewater treatment – CubicICE has helped over 200 clients grow their business.
What makes CubicICE a leader in industrial marketing?
We offer both traditional and digital marketing services to build brand authority, visibility and credibility and maximise lead generation.
CubicICE ensures that all marketing plans are turned into actionable assignments aligned your business’ overall marketing objectives.
Industrial marketing management includes defined performance milestones and analytical systems to understand success in any campaign.
We’ll translate your business objectives into a complete industrial marketing strategy that drives your brand’s value propositions across a full marketing mix.
We use a multichannel marketing approach across the B2B sales cycle to nurture leads and convert potential business into email and phone enquiries.
From concept to build and breakdown, CubicICE designs and supplies professional, attention-grabbing event marketing solutions.
We’ll make sure your brand is working for you, as experts in building awareness, recognition and credibility around a strong corporate image.
We’re a digital marketing agency with our fingers on the pulse of the most effective Internet marketing techniques, from SEM to email marketing.
As your end-to-end PR partner, CubicICE negotiates on your behalf all advertising rates with all publications to ensure you get the best rate per insertion.
As a full advertising agency, we offer print and online advertising services to ensure you reach your potential and existing customers.
We’ll help tell your brand’s story with compelling sales copy that positions your products or services in an attractive, market-sensitive light.
Direct mail marketing? Guerrilla marketing? Fliers and leaflets? Partner with one of SA’s top direct marketing companies for industry and B2B.
A full industrial marketing strategy isn’t just about producing effective communications around product and service promotion, and we help companies develop their end-to-end marketing intelligence with a view to growing long-term business development capabilities. A specialised strategic marketing plan can help you:
We’ve implemented integrated marketing strategies for over 200 clients – some of which have been with us for more than 20 years! Here’s what some of our clients have to say about CubicICE:
“We have had a productive marketing relationship with CubicICE for over 10 years. Veolia selected digital marketing as its primary marketing approach, and CubicICE’s digital campaigns last year resulted in approximately R 105-million worth of new business.”Chris Braybrooke, Veolia Water Technologies South Africa
“In the 3 years we’ve worked with CubicICE they have gained exposure for GEA in various publications to the value of R5 400 000. CubicICE has always achieved the desired outcome and I recommend them as a strategic and operational partner in public relations and design.”Taryn Browne, GEA Group, Southern & Eastern Africa
Hats off to your amazing team! Of all the websites [simultaneously going live around the world], you are the only one that was ready for day one! Awesome job!”Anthony DiGiacobbe, ContiTech AG
“Thank you for the amazing work done on our website to date. You created a major impact and the tremendous effort and commitment from you and your team is tremendously gratifying.”Roy Roche, Multotec
“This has been a very successful year for Manitou – from a website development, advertising, exhibition and brand awareness point of view. The valuable support we received from CubicICE has helped us build a strong foundation to work from, and to launch into next year.”Morné van Emmenes, Manitou Group
CubicICE specialises in industrial and business to business marketing. But what’s so unique about marketing to businesspeople and engineers as opposed to consumers, and is it a truly specialised marketing field? What is industrial marketing? In answering this question, let’s take a brief look at the differences and characteristics of industrial and consumer marketing:
Turns out audiences in the industrial / business environment have vastly different patterns of media use and consumption, financial responsibilities, and business motives than consumers across the sales cycle, requiring a richer delivery of content to highly targeted customer segments.
That’s why you need a specialist B2B marketing agency that understands the industrial sale and is an expert in business brand management. Speak to CubicICE today to see how we can help your company!
As a leading industrial marketing agency, we provide ‘turnkey’, end-to-end marketing solutions for industrial companies for any communication requirement. We offer not just the full bouquet of marketing channels across digital and traditional communications, but the experience and knowledge of how to leverage maximum value within southern Africa’s industry and business to business sales environments for greatest ROI.
Providing tailored marketing solutions always begins with your unique business models, requirements and objectives. That’s why we’ll do thorough, deep-dive market research into existing and potential markets, competitors as well as online web traffic and trend analysis before even considering how your business objectives can be translated into marketing activities.
Once marketing and communication requirements have been identified, a marketing mix relevant to your brand and business priorities can be established. This can include a wide mix of marketing tools, such as website marketing, online marketing including search engine marketing, strategic advertising or public relations strategies. We’ll help develop and refine your company’s primary value propositions to communicate your brand priorities and specialisations in a set of key, integrated messages that target your customers in effective, relevant ways.
We have dedicated teams of account managers, designers, copywriters, Google specialists and support staff, all driven towards accomplishing your business goals through strategic business intelligence, innovative marketing ideas and unmatched communications skill.
We constantly measure and monitor the performance of your B2B industrial marketing activities through monthly analytical reports, building ongoing campaign intelligence that we use to constantly tweak, refine and adapt your marketing strategy to yield maximum ROI. Read more on our approach to measuring and reporting here.
Read about our latest news, thoughts and views below:
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Marketing for the manufacturing industry, like other business to business marketing, needs to recognise the more complex sales processes associated with large capital investments, and effectively communicate with a range of decision makers across an organisation that could include engineers, procurement officers and even C-level execs. We help manufacturers position products in exciting ways that understand your brand and address your customers’ needs to enhance traction in the marketplace.
Whether you run a large or small manufacturing business, we can help you with tailored business marketing solutions. We offer the full marketing mix to the manufacturing industry, so whether your aim is to actively increase leads or merely create awareness and credibility around your brand, CubicICE can help you with a full manufacturing marketing strategy.
Join over 200 companies that
have benefited from our marketing services!
Call us on +27 11 705 2545 or send us an enquiry here