Business-to-Business (B2B) industrial marketing requires a unique, specialised approach that recognises the longer, more complex sales cycles that differentiate B2B from Business-to-Consumer (B2C)-focused marketing. This has been our specialisation for over 30 years!
We’ve redefined South Africa’s B2B industrial marketing by:
By becoming your outsourced marketing partner, CubicICE develops marketing strategies aligned to your business goals.
CubicICE offers both print and online advertising services to ensure that you reach your potential and existing customers.
From concept to build and breakdown, CubicICE will plan, implement and analyse your exhibition or conference success.
CubicICE makes use of both traditional and non-traditional communication channels. We build brand authority, visibility and credibility and maximise lead generation.
CubicICE ensures that all marketing plans are turned into actionable assignments aligned to achieve the overall marketing objectives of your business.
To truly evaluate and understand the success of any marketing campaign, performance measures must be included in the overall strategy.
Your corporate identity must personify your brand’s ethos and how you want to be seen by your customers.
CubicICE negotiates on your behalf all advertising rates with all publications to ensure you get the best rate per insertion.
Copywriting is the art and science of writing copy that is compelling and entices people to buy your product or service.
Whether by email or snail mail, CubicICE will develop a direct marketing initiative to suit your product or service offering.
Behind our industrial marketing success is a dedicated team of experienced account managers, designers, copywriters, digital specialists and support staff, all geared to delivering innovative and effective public relations, creative design, strategic advertising and digital marketing solutions.
We provide comprehensive and measurable industrial marketing solutions to meet your business objectives through focused marketing efforts. We’ll assess your business requirements, formulate a public relations and marketing strategy, and implement a plan that reinforces your business goals.
We constantly measure and monitor the success of your B2B industrial marketing efforts through analytical monthly reports. We constantly work to get you the best ROI possible. Read more on our approach to measuring and reporting here.
An an integrated marketing agency we’ll implement marketing strategies based on an in-depth understanding of the strengths of both digital and traditional media, and will use only the most appropriate channels to help you achieve your industrial marketing goals.
We’ve implemented integrated marketing strategies for over 200 clients – some of which have been with us for more than 20 years! Here’s what some of our clients have to say about CubicICE:
“We have had a productive marketing relationship with CubicICE for over 10 years. Veolia selected digital marketing as its primary marketing approach, and CubicICE’s digital campaigns last year resulted in approximately R 105-million worth of new business.”Chris Braybrooke, Veolia Water Technologies South Africa
“In the 3 years we’ve worked with CubicICE they have gained exposure for GEA in various publications to the value of R5 400 000. CubicICE has always achieved the desired outcome and I recommend them as a strategic and operational partner in public relations and design.”Taryn Browne, GEA Group, Southern & Eastern Africa
Hats off to your amazing team! Of all the websites [simultaneously going live around the world], you are the only one that was ready for day one! Awesome job!”Anthony DiGiacobbe, ContiTech AG
“Thank you for the amazing work done on our website to date. You created a major impact and the tremendous effort and commitment from you and your team is tremendously gratifying.”Roy Roche, Multotec
“This has been a very successful year for Manitou – from a website development, advertising, exhibition and brand awareness point of view. The valuable support we received from CubicICE has helped us build a strong foundation to work from, and to launch into next year.”Morné van Emmenes, Manitou Group
Join over 200 companies that
have benefited from our marketing services!
Call us on +27 11 705 2545 or send us an enquiry here