We look at the importance of understanding the real-world context of use of a product in providing a framework for approaching design projects.
Businesses large and small across South Africa use CubicICE to find new business and convert more sales.
Why? Because CubicICE:
With the full marketing mix available in-house, CubicICE helps B2B companies connect with potential customers through the most efficient and effective channels to achieve maximum ROI from your marketing campaigns.
We are specialists in online advertising, search engine optimisation, direct marketing and event marketing tailored to the B2B sales funnel. Online targeting, engagement, persuasion architecture, web usability and conversion optimisation are just a few of the things CubicICE focuses on in building lead quantity and quality.
Speak to South Africa's B2B lead generation experts today to find out how we can help your company!
The Google Display and Search Networks (PPC, Affinity Marketing, etc.) are primary B2B lead generation channels, and we offer them all!
Over 90% of buyers begin their journey with a Google search. We'll help maximise your search engine visibility so that they can find your business!
We offer end-to-end email marketing services for B2B companies, from design and database management to performance analytics.
B2B content marketing is all about strategic, high-quality material that targets the full B2B sales process, and you're speaking to the experts!
We help companies target new audiences that create valuable new, dynamic lead generation avenues with B2B social media advertising.
An engaging, professional stand at exhibitions and tradeshows can generate high quality leads. We provide turnkey stand design solutions.
Online advertising with Google Ads is one of the most effective lead generation platforms, giving business high accuracy in reaching potential customers with highly targeted advertisements aligned to users' search intent, interests, browser history and so on.
Google Ads is Google's paid online advertising platform, and consists of 2 advertising networks: the Google Display Network and the Google Search Network, each with its own set of advertising channels. Let's take a closer look:
Search engines are the #1 channel used by business buyers in researching prospective products and services, used by over 90% of buyers across the buy cycle. Getting your website listed among the first few listings of the search results is one of the most lucrative lead generation avenues for businesses across the board.
Companies at the top of the pile for a particular Google search will receive over 60% of that traffic. If you do the math, that means approximately 54% of your total potential customers will find products and services you offer through the top-listed web results in search engines. Once your business is listed here, you're in the pound seat to start generating leads from your website!
Getting there - what we call 'increasing your website visibility' - requires a website delivering relevant content that's optimised for search engines: search engine optimisation (SEO). There are supposedly over 250 basic website factors that need to be 'optimised' within the field of SEO. Optimising the crawlability of your website for search engine 'spiders'; a content marketing strategy aligned to user intent; intuitive UX and usability; internal and external linking strategies; social signals; are some of the broader activities of SEO marketing.
At CubicICE, we think of the Internet as a strategic business tool that can improve business activities, reduce operational costs and improve profitability. As a Google Partner and SEO-Certified Professional, we deliver turnkey SEO services to some of Africa's largest brands, from website development, to content optimisation and technical maintenance. With a website optimised for search engines, your business is equipped with one of the most effective in-bound lead generation platforms available!
As an SEO expert and Google Partner, why don't you head on over to our SEO services where you'll find more info on our SEO services and find out how we can help your business.
Have a specific offering you need communicated to your potential buyers? We have the in-house expertise to create and develop, target and monitor your direct mail marketing campaigns, to provide intelligent direct B2B lead generation solutions for businesses in Africa.
While direct marketing is more competitive than ever, it's a crucial tool for businesses to connect with potential and existing customers through personalised, highly relevant communications. Only the most effective direct marketing activities, based on a critical understanding and execution of targeting the right customer for the right product with the relevant message at the relevant time, will deliver worthwhile returns on your marketing investments.
In order to ensure that direct marketing remains a profit-making centre for B2B companies, CubicICE delivers full service direct marketing solutions so we can optimise each stage of the process. This includes database management through pre-scored marketing lists to ensure we can target only the most relevant customer profiles. Targeted messages sent to the right consumer at the right time increase both response rates and lead quality.
We use a range of marketing automation tools to monitor, analyse and track campaign engagement, performance and lead volume, providing transparent ROI and further intelligence to optimise your campaigns.
With the wealth of information available about products and services literally at our fingertips, today's buyers are more empowered than ever, so it's important for companies to build relationships, maximise brand awareness and earn the trust of these buyers at every opportunity!
That's why tradeshows and exhibitions remain influential communication channels for your sales team in 2018. Effective event marketing is a unique B2B lead generation channel in that it connects companies to potential buyers where a brand's focus, mission and personality can be experienced first-hand, in ways that other marketing activities cannot achieve.
You'll find CubicICE's stand design work at many of South Africa's biggest industry tradeshows, including Electra Mining Africa, Africa Automation, Auto Mechanica, NAMPO, bauma CONEXPO AFRICA and WISA.
We have the skills and experience to execute any industrial or B2B event marketing requirements, helping your company generate the leads and brand awareness it needs to expand business opportunities. We offer turnkey event marketing services and provide continuous client support over the duration of the event, down to the finest detail.
Have an event you're thinking about exhibiting at? We'll help you steal the show!
Less than 25% of online enquiries are 'ready to buy leads'; the other 75% needs ongoing engagement and lead nurturing. That's where we come in.
Possessing all the traditional and online marketing tools tailored to the B2B environment in-house, we help companies accurately target customers with effective marketing messages tailored to each phase across the buy cycle. That way, your business can be proactive and highly customer-focused in nurturing lead towards sale.
Pssst! Wondering what the role of each media channel is in the B2B sales process? Read our discussion on the role of media channels across the B2B sales pipeline, which covers everything from white papers to direct mail!
Speak to South Africa's B2B lead generation experts today!
Call us on +27 11 705 2545 or send us an enquiry here