CubicICE combines its knowledge of the B2B and industrial markets with a strong creative design and conceptual portfolio to create powerful, recognisable brand personalities based on your value propositions (VP) and unique selling points (USP).
We are experts in brand creation and management, and have the in-house capabilities to reproduce this idea across all marketing communication channels as a single, unified corporate identity.
Ensure your marketing communication always demonstrates an effective, inviting corporate identity!
What distinguishes you in the market? Why would a customer buy your brand? We will develop your value proposition and unique selling points.
We'll develop a corporate identity based on your VPs, and extend it across a logo, look and feel, signage, marketing documents, and so on.
We'll create strategic messages to market across a range of media that communicate your brand's identity, values and ethos.
We'll implement an integrated marketing strategy across carefully researched marketing channels with consistent messaging.
Devising a strategy for optimal brand development is critical, as it is through this strategy that the perceptions around your brand are created and sustained. These perceptions both reflect and create your brand's personality, future direction and goals.
At CubicICE, we think that a good brand should:
You can view more of our work here.
We understand that branding is about consistently conceived and transmitted values in all the spaces - both physical and conceptual - your brand is experienced. This doesn't only include visual elements (like logo, font type, colours, pictures, and so on); brands can be heard, felt and even smelt and tasted!
Strong brands are built through consistent, cohesive performance of all these elements. It's more than just putting your logo everywhere! It's about tying your brand together as a unified idea across all these representations. Everywhere your brand is represented becomes your brand identity, and creates brand experience.
Because CubicICE delivers an integrated marketing service - covering all elements such as tone of voice, brand colours, logo, tagline or slogan, social media posts, website and promotional materials - we can achieve maximum brand cohesion. This ensures that your customers not only recognise your brand, but understand how it creates value for them.
Call us on +27 11 705 2545 or send us an enquiry here