Our copywriting team is experienced, creative and digitally-savvy, with a firm finger on the pulse of how people are using written media in today's B2B and industrial sector! As an integrated marketing agency, we specialise in writing compelling copy across a range of both traditional and digital media platforms for a variety of industries. We combine creativity and technical ability with a sound knowledge of the industrial market to create sophisticated and attractive marketing and public relations texts and messages.
Press releases build brand credibility through third-party endorsements. We write news, product, launch and expert-positioning releases.
We have experience in writing white papers and technical documents, shaping important information in an effective, reader-friendly form.
Writing for the web is strategic; it's not just about alluring, grabbing copy, it's how to frame this within the best practices of Search Engine Marketing.
When your ad is displayed in prime digital real estate, you need to take make it count! We create impactful online ads with strategic audience targeting.
Stand out from the crowd! Our print ads are characterised by intelligent concepts that are realised through striking and punchy creatives.
Blogs have proved to be a powerful tool in marketing applications, creating brand awareness, expert-positioning as well as SEO value.
We create standalone pages designed for specific marketing campaigns. We're consistently successful in generating leads from targeted pages.
We'll help write an effective script for your unique marketing communication requirements, whether for film, interviews, exhibitions or conferences.
Brochures, product catalogues, leaflets, spec sheets…Whatever your requirements, our in-house expertise produces professional sales literature.
The B2B environment is significantly different from B2C marketing and requires a more technical approach. The length of sales cycles, the segmentation of target markets and the use of technical products and services are just some of the many things we need to consider in a specialised B2B marketing strategy.
Our copywriting team is experienced in writing for technology- and project-related messages that speak to the engineers and decision-makers that make up South Africa's industrial sector!
We define our clients' core market value propositions, which we use to build intelligent messages that focus on the unique selling proposition and exclusivity of each product or service.
When approaching a new client, product or service, we seek as much technical and market knowledge about your particular offerings as possible. We believe that a well-founded, critical understanding of your services is crucial to writing effective, hard-hitting copy. We value any product / site training you might offer and welcome interviews with client representatives to help us gain a more thorough understanding of your product and service offerings.
Our copywriters are part of a creative team that works in close coordination with our designers, digital specialists and account managers to ensure your marketing objectives are realised to the fullest extent!
CubicICE is a Google Certified Partner, and our team of copywriters are trained to write within the most up-to-date parameters that rank favourably within the Google search algorithm.
Certified for our Search Engine Optimisation capabilities, CubicICE generates copy that builds your web presence, consistently striving to ensure your page is a top-ranked entry for high-value keywords applicable to your industry.
We've implemented integrated marketing strategies for 200 clients - some of which have been with us for over 20 years! Here's what some of our clients have to say about CubicICE:
“We have had a productive marketing relationship with CubicICE for over 10 years. Veolia selected digital marketing as its primary marketing approach, and CubicICE's digital campaigns last year resulted in approximately R 105-million worth of new business.”Chris Braybrooke, Veolia Water Technologies South Africa
“In the 3 years we've worked with CubicICE they have gained exposure for GEA in various publications to the value of R5 400 000. CubicICE has always achieved the desired outcome and I recommend them as a strategic and operational partner in public relations and design.”Taryn Browne, GEA Group, Southern & Eastern Africa
Hats off to your amazing team! Of all the websites [simultaneously going live around the world], you are the only one that was ready for day one! Awesome job!”Anthony DiGiacobbe, ContiTech AG
“Thank you for the amazing work done on our website to date. You created a major impact and the tremendous effort and commitment from you and your team is tremendously gratifying.”Roy Roche, Multotec
“This has been a very successful year for Manitou - from a website development, advertising, exhibition and brand awareness point of view. The valuable support we received from CubicICE has helped us build a strong foundation to work from, and to launch into next year.”Morné van Emmenes, Manitou Group
See how our copywriting can further
your marketing objectives!
Call us on +27 11 705 2545 or send us an enquiry here