In all businesses, things can (and do) go wrong. And when they do, they can be quite serious. If your company is faced with a PR crisis, responses such as “No Comment” and “Off the Record” aren't likely to save face and pacify a clamouring, hostile environment!
You need a far more strategic approach to dealing with the media in the face of a crisis. That's where we come in. We'll help you:
Effective crisis management begins with a public relations strategy that is put in place before the crisis actually occurs, so contact CubicICE today to see how we can help you with yours!
We'll work with you to analyse your particular potential problems and devise a step-by-step crisis management plan to deal with them.
We can compile and distribute press releases, email to large databases, website pop-up notices or social media announcements at short notice.
All communications should go through a single channel: a primary spokesperson. We'll make sure s/he is fully trained to handle the situation.
The way you handle your crisis determines whether it will have a negative impact or whether your clients stand by your product, service or company. Don't wait for a crisis to happen! Contact CubicICE today and we'll help you formulate an effective crisis communication strategy for your organisation.
Be prepared in the face of a
public relations crisis!
Call us on +27 11 705 2545 or send us an enquiry here