CubicICE is a full service marketing agency specialising in the industrial market. Our approach to marketing combines digital marketing, traditional marketing and creative design with a developed understanding of technical industry knowledge. This means we can provide effective, results-driven marketing solutions to maximise your ROI.
For over 30 years, we’ve specialised in industrial and B2B marketing. In this time, over 200 clients have partnered with CubicICE as their industrial marketing agency of choice – including some of Africa’s largest industrial companies. This means we’ve got experience across a vast spectrum of sub-Saharan Africa’s industrial markets, including mining, mineral processing, automotive, science / innovation, manufacturing, construction, water treatment, oil & gas, petrochemicals, plant and factory automation, ICT, warehousing / logistics, engineering, material handling and many more.
We pride ourselves on developing an in-depth understanding of your products and services, and the business environment your company operates in. This means we can execute sophisticated marketing campaigns that effectively target your customers for maximum marketing ROI. Contact us today to see how we can help your business!
We’ll work with you to develop a marketing plan to help you realise your business objectives with the best marketing mix.
From SEO to email marketing, we’ve used online marketing to grow brand awareness and increase lead generation for almost 20 years.
Our creative teams produce both print and online ads for B2B and industrial markets. End-to-end service, from concept to media buying.
We’re web developers for some of Africa’s largest industrial companies! We offer responsive web design for max. lead generation.
Search engines constantly evolve, and your SEM needs to keep up! From PPC to organic optimisation, we’ll maximise your website visibility.
Need a social media strategy? Social media marketing is about more than just Facebook marketing. We’ll help you engage your audience!
From press release to media relations and reputation management, we’ll help shape opinion and build brand credibility.
We’ll help you maintain a strong brand identity in the marketplace with a tailored brand strategy for your business.
Your complete event management partner for trade shows, exhibitions, conferences and more!
Industrial transactions are often multi-million-Rand investments, made by clients looking to optimise their efficiency, productivity, speed-to-market, reliability, safety, and so on, of their operations. That’s a totally different sales proposition to selling a box of chocolates, a ballpoint pen or a tube of toothpaste.
And while the industrial buy cycle hasn’t changed much, the buying (and therefore selling) journey certainly has. In a world where buyers prefer to operate in a self-serve / self-select mode made possible by the availability of online information sources, industrial companies can’t just depend on their sales teams to drive lead generation, as they have traditionally.
CubicICE specialises in these longer term, higher-stake sales processes, where our success is demonstrated in a consistent ability to generate high-quality business leads that have secured our clients hundreds of millions of Rands worth of business projects. We use multichannel marketing approaches to ensure effective, dynamic communication channels between buyer and seller are established.
In an era of the Internet of Things and Industry 4.0, it’s critical that your company is positioned to take full advantage of the opportunities this revolution in industry will present to vendors and service providers. CubicICE has partnered with many clients driving Industry 4.0 technologies to market. We understand the technical, financial and organisational implications of merging information and operations technology, and we’re familiar with the marketing requirements of getting this message out to end users in South Africa. We’ll help position your company to take full advantage of the information revolution!
We’ve partnered with manufacturing companies across a wide range of industries, with producers of food and beverages; mining and mineral processing equipment; material handling equipment; automotive products; hydraulic and pneumatic products; automation technologies, and many more.
From web development and search engine marketing to tradeshows to and trade magazine advertising, we’ll help maximise lead generation and manufacturer brand awareness with effective, innovative marketing ideas.
Did you know that over 90% of business purchases start with an Internet search? If 9 out of 10 potential customers are using Google (or another search engine) to find your products and services, you need to make sure your business is seen online! Our digital marketing services are geared towards maximising industrial lead generation by targeting high-intent web traffic with effective, hard-hitting B2B marketing and advertising content according to a digital marketing strategy to your unique business objectives.
As a full service industrial marketing agency, CubicICE offers the full range of digital marketing and online marketing services:
In 2016, the volume of web searches on a mobile device exceeded desktop-based searches for the first time, and this is a trend that will only increase. In Africa especially, mobile-friendly web content is one of the most critical qualities of online success today.
At CubicICE, our content is responsive from the ground up – from ads and banner graphics to web sites or apps, we make sure that on-page content always looks its best, no matter which device it’s viewed on.
Like responsive web design, social media is playing an increasingly important part in business to business marketing. Successful social media marketing companies are unlocking innovative, user-focused social media advertising and engagement strategies that are leveraging increase lead generation and brand building. CubicICE is one of those companies.
Click here to find out more about our social media marketing services.
From traditional print ads to the world of online advertising, we’ve got the in-house expertise you need to produce innovative and effective advertising campaigns. We offer end-to-end advertising solutions, from concept and development through to media buying and monitoring.
Our advertising services include:
CubicICE is unique among SA’s many other advertising agencies through its dedicated focus on the industrial market. A successful advertising company in the industrial market must recognise the particular requirements that characterise B2B marketing and adopt appropriate methodologies geared towards these markets. The gulf that separates B2B and B2C marketing means a specialist approach is required. As a creative agency, we’ve specialised in B2B advertising and marketing for more than 30 years!
In the 1980s and early 90s, before the Internet was a bid deal, CubicICE was a B2B PR specialist helping local industrial companies manage their brands in the marketplace. From press releases and technical writing to guerrilla marketing, we’ve helped brands build awareness, authority and credibility. Well-known industrial companies have also turned to CubicICE for our reputation management services.
We offer PR retainers to clients, where we work with you to enhance your brand and spread awareness about significant projects, new products and technologies, exhibition showcases, and so on, according to a tailored marketing strategy. A PR retainer includes any required interviewing and research, production and liaising with the press in the publication of press and news releases and technical write-ups.
Our PR expertise extends to online PR, where we use blogging, social media, display advertising, email marketing and many other internet marketing channels to maximise your brand performance. Speak to SA’s leading industrial marketing agency today to see how we can help your company!
CubicICE has a rich tradition of marketing excellence, where we’ve continually demonstrated an ability to generate maximum ROI for our clients and earning their businesses invaluable gains in market share.
We’re a premier industrial marketing agency, where a skilled and talented team of marketing experts leverages the latest in digital trends, technology and market research to deliver targeted, effective marketing strategies to industry.
Our specialist production teams include copywriters and graphic designers (our creative team) and web builders. Our Google-certified digital administrators manage our digital campaigns on a day-to-day basis. Our account executives handle client and media relations, scheduling and marketing strategy. These teams are supported by perhaps Joburg’s finest administrative and accounts ladies.
And then there’s the big bosses: Megan Stark, Managing Director, who oversees public relations and digital marketing, and Creative Director Suresh Matadin, who is in charge of CubicICE’s creative design department.
Megan is driven by a passion for innovative marketing strategies. She started CubicICE as a small operation in the 1980s, and grew it into the successful industrial marketing agency it is today. Her roots are in business to business marketing and B2B PR. Dynamo, jazz enthusiast, explorer and trekker of the outdoors.
Suresh was born on Planet Earth; not far from Durban in fact. His invaluable expertise in creative design, as well as his leadership of our creative team, has been the backbone of our successful design portfolio for over 25 years. Suresh likes to grow vegetables, chillax, or throw on some classic Van Halen riff (or even some Eminem!).
Located in Fourways, Johannesburg, CubicICE is ideally located to serve the industrial markets in Johannesburg and Midrand. We’re also frequent visitors to many of the mining operations dotted around Gauteng, North West, Mpumalanga, and so on!
Join over 200 companies that chose CubicICE as their preferred industrial marketing agency!
Call us on +27 11 705 2545 or send us an enquiry here