Integrated Marketing
A specialised approach to marketing for B2B and industrial clients
As a full service integrated marketing agency, specialising in acquisition and retention marketing strategies, CubicICE has provided marketing solutions for more than 200 clients over the past 30 years. With in-house expertise across all aspects of traditional and digital marketing and creative design, we draw on a broad set of marketing activities to tailor the most effective communication strategies for each marketing objective.
Combine this with our honed marketing skills and knowledge of Southern Africa’s B2B and industrial environments and the complex, longer sales processes of these markets – and you have the ideal outsourced marketing partner for any B2B company.
We offer in-house consulting; business planning, research and marketing strategy; copywriting; graphic and digital design; media planning; campaign performance measuring and analysis; and administrative skills – all from our Sandton-based office in Johannesburg.
That’s the CubicICE difference.
Our approach to B2B marketing
Digital & Traditional
Press releases, print advertising, web strategy, Google search, paid online advertising and remarketing – we do it all.
Creative Design
From print ads and exhibition stands to cutting-edge websites and digital banners, we bring creative design ideas to life!
Lead Generation
Our strategic marketing communication targets different stages of a B2B sales cycle to make sure you get that hot lead!
Brand Clarity
Our campaigns pull your brand objectives into a cohesive idea, ensuring customers respond in the way you intended.
Boost Engagement
Did you know research has shown that publishing content across 2 or 3 different channels increases engagement by 24%?
Brand Reinforcement
Reinforcing your brand and message across marketing channels makes it more powerful and keeps it top-of-mind!
Why is integrated marketing the best approach for your business?
You've probably got great products and/or services - but do you have an effective marketing strategy to influence potential customers and show how your business offerings can improve their operations?
Whether you're a large or small business, we want to help grow your revenue by developing a strategic vision for your company that delivers powerful, objective-driven messages to market. We do this as an integrated marketing agency by acting as your brand custodian, where we identify and leverage valuable marketing opportunities that align to your unique short-, medium- and long-term business goals.
With the full suite of traditional and digital marketing communication channels offered in-house, CubicICE is a leading agency for both lead generation and brand building and management for B2B and industrial companies.
5 Reasons why an integrated approach is critical in B2B marketing:
An integrated marketing agency combines branding, awareness and lead generation into a seamless marketing mix to drive business growth. Send us an enquiry to see how we can help your company!
Our clients' successes
Paid Search
SANY
Heavy construction equipment manufacturer & services provider.
Aug 2023 - Feb 2024 (6 months)
4M+
Impressions
37,201
Clicks
67%
Engagement
561
Total Leads
Organic website marketing, paid search & live chat
Bosch Rexroth
Africa’s leading hydraulics, pneumatics & automation provider.
A fully integrated digital strategy that grows in strength annually!
Website Leads:
2021: + 15k
2022: + 22.4k
2023: + 25.5k
Paid Search Leads:
2021: + 3.7k
2022: + 5.7k
2023: + 4.3k
Live Chats Leads:
2021: + 1.4k
2022: + 1.3k
2023: + 4.3k
Sales:
2021: + R28 M
2022: + R30 M
2023: + R50 M
Website Leads:
2021: + 15k
2022: + 22.4k
2023: + 25.5k
Paid Search Leads:
2021: + 3.7k
2022: + 5.7k
2023: + 4.3k
Live Chats Leads:
2021: + 1.4k
2022: + 1.3k
2023: + 4.3k
Sales:
2021: + R28 M
2022: + R30 M
2023: + R50 M
Organic website marketing, paid search & Google Business Profile
Truco
Leading rubber manufacturer & services provider for industrial industries.
Jul 2023 – Dec 2023 (6 months)
Advert Reach:
16.7 million people saw Truco’s adverts.
Interactions:
472 000
Website Leads:
8 305 potential customers
Organic Traffic:
1.31 million people via Google search
How CubicICE drives business with integrated marketing solutions:
We'll work with you to tailor an integrated marketing strategy to drive real business opportunities for your company.
Digital marketing
Our digital marketing strategies are geared towards achieving quality online conversions through maximising visibility and high-intent web traffic - not only in South Africa, but also tougher-to-reach international markets. By targeting end users with specific, tailored communications through the most appropriate Internet marketing channels, from Google search to social media, we drive maximum ROI to our clients.
Our digital marketing services include:
Need a website to create leads?
We build sites optimised for lead generation. Our web developers are skilled in HTML, CSS and JS coding, and we offer a range of platforms for which to build a website to your specific requirements. These include a pure HTML build; WordPress; or our very own CMS platform, developed in-house by CubicICE, Swooji.
Whether you need a small or large website, we'll work with you to develop an effective, attractive and user-friendly site, generated within the best technical, content and usability practices so you can enhance your online marketing. Our recent development portfolio includes catalogue-type sites for smaller businesses, to a 1 000+ page website for Africa's largest hydraulics and automation solutions provider.
From the ground up, we build responsive websites, for optimum display and functionality across devices, from cell phone and tablet to PC, designed according to a well-developed knowledge of the latest Google algorithms for maximum ranking potential.
Get started with a new website build today!
Is your website optimised for Google Search?
Here's 2 stats you should consider: 1. Over 90% of business searches start with an Internet search. 2. The first page of results in any given Google search receives over 90% of the Internet traffic, with the top ranked result receiving over a third of all traffic. If you want to unlock the potential online marketing has for lead generation in any business, search engine marketing is a critical approach.
We will work with you to translate your business objectives into an overall digital marketing strategy. We then will target relevant high-intent web traffic using search engine marketing techniques including SEO and advertising on the Google search and display networks.
Our copywriters and digital specialists have a high degree of search engine marketing skill and knowledge, consistently demonstrated in such recent efforts as:
|
Company |
Search Engine |
Ranked NO.1-3 |
Top 10 Rank |
|---|---|---|---|
|
Veolia Water Technologies |
google.co.za |
58 search terms |
112 search terms |
|
JoJo Tanks |
google.co.za |
74 search terms |
86 search terms |
|
Hytec Group |
google.co.za |
43 search terms |
82 search terms |
|
Truco |
google.co.za |
67 search terms |
83 search terms |
|
Projects IQ |
google.co.za |
36 search terms |
71 search terms |
|
Multotec |
google.co.za |
95 search terms |
124 search terms |
These rankings are all considered high value based on search volume, search intent and relevance to the business.
As a Google-certified digital marketing company and Google Partner, we pride ourselves on our intimate knowledge of Google's inner mechanics and algorithms. From machine learning to the semantic web, we produce content in line with today's search engines' strictest requirements for success.
Are you using social media yet?
Thanks to social media marketing, companies can now reach an even wider audience. We use social media for marketing online to very clearly defined audiences at very specific parts of their buyer journey with relevant content. It also opens new channels of marketing communication that have been especially useful for companies targeting Africa. From Facebook to LinkedIn, social media advertising is a critical part of B2B marketing today.
Social media marketing can also be used to create and maintain long-term client relations, as well as serve as a two-way communication channel between you and your customers. This is helpful in responding to specific concerns, as well as identifying and addressing more general customer questions or difficulties. Read more about social media engagement here.
Direct marketing: Straight to the point
Direct marketing approaches such as database and email marketing remain a successful form of B2B communication. We'll write and design HTML or plain-text mailers for your specific branding or lead generation purposes, as well as handle their distribution in-house.
We believe email marketing companies shouldn't just be able to deliver effective content as part of a greater marketing strategy; they should be able to track their performance as well. At CubicICE, we track such user-centric email performance data as bounce rates and conversions so that you can see what your marketing ROI is.
Performance monitoring: Know the numbers
As a Google-certified digital agency, our digital specialists measure and monitor the effectiveness of our digital marketing campaigns every day. This doesn't just mean that we can provide clients with accurate, detailed and quantifiable data demonstrating your ROI. It also means we can respond rapidly to any performance feedback, and tweak and adjust campaigns for maximum B2B marketing performance.
Read more about our analytics and performance monitoring.
Advertising
A well-placed advertisement can be a powerful tool for brand building, awareness campaigns and lead generation. In business environments where companies are all competing for the attention of buyers, advertising can help keep your brand top of mind.
We have a full creative team at CubicICE, providing the A to Z of advertising services for B2B and industrial companies, from media planning and buying to marketing strategy and graphic design. As a leading advertising company in SA, we do both print and online advertising, including search and display advertising, mobile advertising and social media advertising.
Why you should start advertising today:
Top advertising agencies should approach an advertisement with a sharp focus that is fixed on a specific client persona. They should then have the creative and technical expertise to deliver valuable content that creates awareness with an effective call to action. If your requirements entail digital advertising, the best advertising agencies will fanatically measure leads, conversions and impressions to give you comprehensive performance feedback.
We will work with you in identifying and targeting important audience segments through the most effective media and advertising channels to maximise brand reach and exposure, and therefore turnover and profit.
That's why we're a top advertising agency for B2B and industrial companies.
CubicICE is the integrated marketing agency of choice for some of Africa's biggest industrial companies.
Public Relations
PR is a powerful and cost-effective tool that helps builds a positive business environment for your brand! Our in-house team of technical writers generate effective PR content in line with an overall marketing strategy tailored to your PR objectives to help you build brand image, enhance credibility, engage target markets and increase lead generation.
We offer a complete PR service to B2B and industrial clients:
As a full service integrated marketing agency, CubicICE is your one-stop shop for B2B public relations, from strategy to production, publication and evaluation. As your dedicated PR partner, CubicICE offers:
As an integrated marketing agency, we understand the importance of consistent brand messaging across different media platforms, and we use this knowledge to ensure your PR works as part of, and in response to, your wider communication efforts for maximum marketing effectiveness.
Whether print or online PR, we provide complete, accurate media monitoring services to demonstrate your marketing ROI. This is included as part of our PR services to clients.
