Media Monitoring Services

How’d we do?

Demonstrating our clients’ ROI through comprehensive media monitoring is part of our monthly PR services. Through 360 degree media monitoring, we monitor coverage and performance of press releases, blogs, online news articles, social media activity and other media across:

  • 500 vertical market publications
  • 150 national television and radio stations
  • 2 200 websites
  • 23 African countries
Demonstrate ROI

We want to give our clients key metrics as to how their budget is spent. We provide measurable values to earned PR coverage.

Reputation Monitoring

We’ll monitor mentions of your brand in the media, keeping a constant ear to what the word is on the street.

Analyse Trends

We analyse the mood of the media as to what’s happening in your industry, what your competitors are achieving, and so on.

Media monitoring evaluation method

The method we use to determine the value of PR coverage is based on an advanced formula that takes into account article size (including accompanying photos); the medium or publication in which coverage appeared; as well as the readership and print runs of that publication / platform.

This universally accepted formula provides an accurate estimate of the value of published and flighted PR content, allowing us to demonstrate our clients ROI.