Demonstrating our clients' ROI through comprehensive media monitoring is part of our monthly PR services. Through 360 degree media monitoring, we monitor coverage and performance of press releases, blogs, online news articles, social media activity and other media across:
We want to give our clients key metrics as to how their budget is spent. We provide measurable values to earned PR coverage.
We'll monitor mentions of your brand in the media, keeping a constant ear to what the word is on the street.
We analyse the mood of the media as to what's happening in your industry, what your competitors are achieving, and so on.
The method we use to determine the value of PR coverage is based on an advanced formula that takes into account article size (including accompanying photos); the medium or publication in which coverage appeared; as well as the readership and print runs of that publication / platform.
This universally accepted formula provides an accurate estimate of the value of published and flighted PR content, allowing us to demonstrate our clients ROI.
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Call us on +27 11 705 2545 or send us an enquiry here