Having strong PR content is great - but how it's used and handled by the media, in terms of your organisation's overall communication goals, is equally critical.
South Africa's trade media is an extremely competitive environment, with limited space that, at the same time, is reserved for news stories that fit with a publication's own unique publishing goals. There's an art to covering your story accurately and positively while simultaneously making it attractive to the media. You need a marketing agency that knows the game.
With strong media relations with southern Africa's most reputable trade journals - and digital platforms - CubicICE manages media relations for some of the region's biggest industrial and B2B companies.
We're passionate about communicating our client's brand! Our end-to-end PR service ensures your message to market is compelling and undiluted.
CubicICE is a household name to SA's trade media. We've cultivated key media relations and use our buying power to secure optimum PR coverage.
We track the value of our clients' PR coverage to measure the effectiveness of our communications as well as demonstrate your ROI.
How your brand is spoken about, represented and perceived in the media ultimately determines the significance and identity of your company. It's therefore essential that the right dialogue is presented in the media, and that it is framed within the values that your company stands for.
CubicICE assumes the role of an outsourced marketing department, taking full custodianship of your brand. We use our skills in PR strategy and our knowledge of South Africa's industrial and business environment to devise strategic communication in line with your brand's values and PR objectives.
Looking for an agency with its finger
on the pulse of SA's trade media?
Call us on +27 11 705 2545 or send us an enquiry here