Our online marketing services include:

Google AdWords

CubicICE offers the full range of search and display network based marketing, giving you access to highly targeted audiences for your specific products or services.

Email Marketing

HTML or plain text, we provide full strategic email marketing capabilities, from creative and copy generation to database management, distribution and reporting.

Online PR

We’re skilled in paid, shared and earned online PR campaigns, which we use to drive visibility, credibility and brand authority for our clients’ marketing objectives.

Search Marketing

We’re experts in search engine marketing, converting targeted web traffic into high-quality leads. We provide the full range of paid and organic web advertising.

SEO

Being among the first listings in a Google search is critical in driving web traffic to your site. We’ll help your site improve online market share for strategic search terms.

Responsive Design

Digital design that is compatible with both desktop and mobile devices is a critical component of online marketing success, and is an important Google ranking factor.

Dedicated Landing Pages

CubicICE uses DLPs for specific marketing campaigns, gaining quality leads for our clients based on specific Google searches for particular products and services

Social Media Marketing

We understand the application of social media in Africa’s industrial markets, and offer clients both social media advertising and engagement services.

Web Analytics & Reporting

By analysing, measuring and monitoring campaign performance, we extract key business intelligence and actionable information to demonstrate client ROI.


WHY ONLINE MARKETING IS ESSENTIAL FOR INDUSTRIAL MARKETS:

Can potential customers find you?

The way we collect and gather information has drastically changed. Industrial professionals and engineers turn first to digital media when looking for general information, components, equipment, services and suppliers. Is your company among the top search results to greet these potential clients? Our online marketing strategies use an integrated, multi-channel approach to drive search engine traffic to your website.


You need to speak to clients throughout the sales cycle

The industrial sales cycle is long – especially when you’re selling multi-million Rand products! What’s more, research shows that 62% of engineers don’t make contact with a supplier until after the research and needs analysis phase of the sales cycle!

It is critical that you maintain a highly visible presence and are easy to find throughout all stages of this cycle, including: research and needs analysis; comparison and evaluation; and purchase. Do you have the online presence to satisfy their needs? Your online marketing strategy needs to cater for every stage of this cycle. We do this by focusing on informational, navigational and transactional marketing campaigns across appropriate media channels.

A good online marketing agency will give your business this top-of-mind findability through organic search marketing and paid-for advertising.


HOW CUBICICE SUCCEEDS AT ONLINE MARKETING:

As specialist B2B online marketers with over 30 years’ experience, we focus on brand and product awareness, market perception and online lead generation and conversion. We achieve this with tailored marketing strategies that maximise your online market share and exposure.

 
  • A SOSTAC® approach to online strategy management
  • Websites developed for any device - mobile, desktop and tablet
  • Complete website support services - hosting and maintenance
  • Advanced search market share, including search rankings
  • A Google-certified Partner, SEO-certified and IAB member
  • We understand how social media fits within B2B companies
  • Extensive online lead generation experience
  • Proven digital success for global and local companies
  • Ability to work in different languages
  • Website and online campaign analysis and reporting

CUBICICE HAS PIONEERED ONLINE MARKETING STRATEGIES FOR OUR CLIENTS THAT HAVE DELIVERED QUALITY CONVERSIONS, NOT ONLY IN SOUTH AFRICA BUT IN TOUGHER-TO-REACH AFRICAN COUNTRIES.


CUBICICE AS YOUR ONLINE MARKETING AGENCY:

  • Our business model focuses on building sustainable online success

  • Our team is made up of marketing professionals and online specialists including an account manager, digital strategists, online marketers, designers and developers

  • We offer complete end-to-end marketing services according to client-specific strategies and the day-to-day support needed to perform online

  • Our web developers are skilled in a range of HTML platforms. We’ve even built our own content management system! This CMS platform is designed for larger client sites seeking to gain a search engine marketing advantage

  • Our marketing content is responsive, designed to suit any mobile or desktop device

  • We track and analyse the performance of every marketing campaign. If it’s not working, we’ll fix it, fast!

  • We support our online marketing strategies with various traditional marketing tools, including press releases, brochures, events and advertising

CUBICICE IS A GOOGLE-CERTIFIED PARTNER, A MEMBER OF AMASA, THE DIGITAL MEDIA ASSOCIATION (IAB SOUTH AFRICA) AND THE WEB ANALYTICS ASSOCIATION OF THE USA. CUBICICE IS ALSO CERTIFIED BY SEOCERTIFICATION.ORG


OUR CLIENTS' SUCCESSES

THE 5 QUALITIES OF A GOOD ONLINE MARKETING AGENCY

What makes a good online marketing agency? There are over 1.6 million search results for ‘Marketing Agency’ in South Africa alone! How do you find an agency that works for your business among all that noise? Don’t hire a digital marketing agency that doesn’t have these in the bag:

1. A website that works

Your online marketing agency needs to practise what they preach! And so their website needs to be more than an online brochure. If they’re using SEO tactics correctly, then you should be able to discover them easily on Google by their brand, marketing services and location.

Their website needs to be engaging, responsive and easy to use and navigate! Chances are if you’re not impressed by their digital marketing that’s on display, you won’t be impressed by their services!

2. The tools and expertise needed for online marketing

Does the agency cover the A-Z of digital marketing services? Are they certified by reputable organisations? Your digital marketing agency needs to be data-driven and set up with the tools to make marketing magic! Ask what performance measuring tools they’re using and how they’re going to prove marketing ROI. If they can’t tell you, they’re probably just posting and praying for online success!

3. Relevant experience

Even the most creative campaigns in the world will fail if they don’t reach the right people. Your digital marketing agency needs experience in the market you want to dominate. Like us, for example, we’re industrial marketing specialists. We don’t work with clients in the commercial sector. It’s not our game! Research the agency’s existing clients and see if they’re similar to you.

4. An all-star team

Don’t get caught in the trap of out sourcing an agency that has to outsource themselves! Does the digital marketing agency have an in-house team that can get the job done fast? Look for their expertise in every area. A good digital marketing agency will have it all – SEO strategists, copywriters, design, brand management and coders.

5. A culture that reflects your own

The relationship between the marketing agency and the client is a close one! When going through their site, take note of their messaging and tone. Would you find yourself getting along with them? Getting along with their team is a vital piece of the puzzle because they’re going to be the driving force behind all of your messages, campaigns and strategies.

Partner with passionate, enthusiastic and creative individuals who lose sleep over the potential of digital marketing and who aren’t afraid to take risks and launch bold campaigns to achieve the greatest possible impact.

Partner with an online marketer with a proven record of success!


Call us on +27 11 705 2545 or send us an enquiry here