CubicICE specialises in results-driven online marketing solutions for B2B companies in the industrial sector. As a leading online marketing agency, we've helped more than 200 companies increase their lead generation and build brand authority through strategic online marketing campaigns in local and international markets.
We're a full-service online marketing agency and offer end-to-end online marketing services, including search engine marketing; website development; online advertising; social media marketing; and web analytics, reporting and management.
CubicICE offers the full range of search and display network based marketing, giving you access to highly targeted audiences for your specific products or services.
HTML or plain text, we provide full strategic email marketing capabilities, from creative and copy generation to database management, distribution and reporting.
We're skilled in paid, shared and earned online PR campaigns, which we use to drive visibility, credibility and brand authority for our clients' marketing objectives.
We're experts in search engine marketing, converting targeted web traffic into high-quality leads. We provide the full range of paid and organic web advertising.
Being among the first listings in a Google search is critical in driving web traffic to your site. We'll help your site improve online market share for strategic search terms.
Digital design that is compatible with both desktop and mobile devices is a critical component of online marketing success, and is an important Google ranking factor.
CubicICE uses DLPs for specific marketing campaigns, gaining quality leads for our clients based on specific Google searches for particular products and services.
We understand the application of social media in Africa's industrial markets, and offer clients both social media advertising and engagement services.
By analysing, measuring and monitoring campaign performance, we extract key business intelligence and actionable information to demonstrate client ROI.
Can potential customers find you?
The way we collect and gather information has drastically changed. Industrial professionals and engineers turn first to digital media when looking for general information, components, equipment, services and suppliers. Is your company among the top search results to greet these potential clients? Our online marketing strategies use an integrated, multi-channel approach to drive search engine traffic to your website.
You need to speak to clients throughout the sales cycle
The industrial sales cycle is long - especially when you're selling multi-million Rand products! What's more, research shows that 62% of engineers don't make contact with a supplier until after the research and needs analysis phase of the sales cycle!
It is critical that you maintain a highly visible presence and are easy to find throughout all stages of this cycle, including: research and needs analysis; comparison and evaluation; and purchase. Do you have the online presence to satisfy their needs? Your online marketing strategy needs to cater for every stage of this cycle. We do this by focusing on informational, navigational and transactional marketing campaigns across appropriate media channels.
A good online marketing agency will give your business this top-of-mind findability through organic search marketing and paid-for advertising.
HOW CUBICICE SUCCEEDS AT ONLINE MARKETING:
As specialist B2B online marketers with over 30 years' experience, we focus on brand and product awareness, market perception and online lead generation and conversion. We achieve this with tailored marketing strategies that maximise your online market share and exposure.
What makes a good online marketing agency? There are over 1.6 million search results for â€˜Marketing Agency' in South Africa alone! How do you find an agency that works for your business among all that noise? Don't hire a digital marketing agency that doesn't have these in the bag:
1. A website that works
Your online marketing agency needs to practise what they preach! And so their website needs to be more than an online brochure. If they're using SEO tactics correctly, then you should be able to discover them easily on Google by their brand, marketing services and location.
Their website needs to be engaging, responsive and easy to use and navigate! Chances are if you're not impressed by their digital marketing that's on display, you won't be impressed by their services!
2. The tools and expertise needed for online marketing
Does the agency cover the A-Z of digital marketing services? Are they certified by reputable organisations? Your digital marketing agency needs to be data-driven and set up with the tools to make marketing magic! Ask what performance measuring tools they're using and how they're going to prove marketing ROI. If they can't tell you, they're probably just posting and praying for online success!
3. Relevant experience
Even the most creative campaigns in the world will fail if they don't reach the right people. Your digital marketing agency needs experience in the market you want to dominate. Like us, for example, we're industrial and B2B marketing specialists. We don't work with clients in the commercial sector. It's not our game! Research the agency's existing clients and see if they're similar to you.
4. An all-star team
Don't get caught in the trap of outsourcing an agency that has to outsource themselves! Does the digital marketing agency have an in-house team that can get the job done fast? Look for their expertise in every area. A good digital marketing agency will have it all - SEO strategists, copywriters, design, brand management and coders.
5. A culture that reflects your own
The relationship between the marketing agency and the client is a close one! When going through their site, take note of their messaging and tone. Would you find yourself getting along with them? Getting along with their team is a vital piece of the puzzle because they're going to be the driving force behind all of your messages, campaigns and strategies.
Partner with passionate, enthusiastic and creative individuals who lose sleep over the potential of digital marketing and who aren't afraid to take risks and launch bold campaigns to achieve the greatest possible impact.
Partner with an online marketer with a proven record of success!
Call us on +27 11 705 2545 or send us an enquiry here