Through effective online public relations strategies, CubicICE has achieved ROI of up to 300% of our clients' PR retainers!
As a specialist B2B marketer, we use the high distribution and reach capabilities and increased
longevity of online PR to:
We are skilled in paid (press offices), shared (social media) and earned (through newsworthiness) online PR. We specialise in providing strategic online communications and creative concept development, design and execution, as well performance measurement and analysis.
Effective in online brand building through third-party endorsements. From production to online publishing.
We use a range of social media platforms, promoting your brand through a comprehensive online PR strategy.
Blogs can position your brand an industry leader, drive website traffic, build credibility and enhance customer relations.
We handle placement and distribution of your PR content. We strive to secure prime online PR space for our clients.
We produce HTML and plain text mailers and newsletters and distribute them to databases and third-party lists.
Banner and remarketing adverts are useful in increasing web traffic, but their real value is in building brand awareness.
Quality content is key in online marketing efforts. Because today's search engines are able to recognise the quality of webpage content in relation to particular search terms, it stands to reason that good PR content is likely to rank better.
We'll make sure that your online PR is written according to up-to-date digital marketing practices and also ensure that when putting your traditional PR online, it is web-friendly for maximum SEO impact.
We use an independent 360-degree media monitoring company that measures the success of all marketing and public relations activities so that we can show our clients their ROI on online press releases.
We monitor our online press release coverage in over 2 200 websites, and we can provide our clients with monthly and yearly reports on exactly where and when the press release was published online.
CubicICE has relationships with online news and press release distribution services that we use in order to extend the reach capabilities of your news article, opinion piece, product release, etc. These press offices distribute your story onto major news sites like Google News and are a great tool to develop managers as thought-leaders in their areas of expertise.
Serious about growing
your brand online?
Call us on +27 11 705 2545 or send us an enquiry here