Measuring, monitoring and analysing the performance of a marketing campaign provides critical intelligence that we use to maximise ongoing campaign effectiveness and optimise your ROI, making sure each cent spent is extracting maximum value.
Understanding success - how it was achieved and how it could be enhanced, as well as understanding tactics that were less successful - is the surest way of improving marketing performance.
We utilise a range of tools that provide sophisticated performance monitoring across both traditional and digital marketing campaigns.
CubicICE is 100% transparent in its performance measurement reporting. We ensure that each client knows and understands the exact value they are getting from each marketing activity, as well as the rationale behind various actions taken, and the effect this has on ROI.
Our media monitoring partner assesses the visibility of press releases in news platforms, and as well as the value of your PR coverage.
We use call tracking to monitor telephonic leads. It's an important part of monitoring campaigns and can be used with any channel.
We can measure the precise effectiveness of paid online advertising through monitoring impressions, click-throughs and conversions.
We gauge web traffic, geolocation, on-page interaction, bounce rates and conversions with a range of analytical measurement tools.
We monitor your page ranks for keywords relevant to your business and constantly monitor the performance of our SEO strategies.
Besides brand awareness, we can measure the impressions and click-throughs of your social media ads to provide insight into campaign success.
As far as possible, we strive for concrete performance metrics on every marketing campaign we execute! Our strength is not only in our sophisticated approach to monitoring methodologies, but in our commitment and ability to adjust and fine-tune campaigns once they've been implemented.
We accurately measure and provide performance insights into:
Get maximum ROI from your
Call us on +27 11 705 2545 or send us an enquiry here