Build Brand Credibility

We use press releases to build brand credibility through indirect, third-party endorsements of a company event, project or product.

Boost Brand Visibility

We'll work with you to create a PR strategy that is in line with your business objectives, and constantly work to keep your brand top of mind.

High ROI

Because coverage is earned through newsworthiness, press releases are an inexpensive marketing channel. We offer monthly retainers to clients.

Increase Website Traffic

Our online PR is web-friendly! We optimise press releases for higher search engine rank, while using backlinks to drive direct traffic to your site.

Manage Brand Reputation

Press releases are powerful tools in shaping opinion, building good will for your brand. With SEO, we can influence online brand presence.

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Monitoring and Evaluation

We use a 360 degree media monitoring company to measure press release performance. We monitor 500+ print publications and 2 200+ websites.


WHY YOU NEED A SPECIALIST B2B / INDUSTRIAL MARKETER WRITING YOUR PRESS RELEASES

When approaching a new client, product or service, we try to get as much technical and market knowledge about your particular offerings as we can. We believe that a comprehensive, critical understanding of your products and services is crucial to writing effective, hard-hitting press releases. We'll definitely take you up on any product training and sites visits you might offer!

As part of our PR retainers, we will interview the engineers, project managers and spokespeople that can give us the key information we need to write an effective, newsworthy press release.

Our team is experienced in writing technology- and project-related content that speaks to the engineers and relevant decision-makers that make up South Africa's industrial sector!

Read more about our technical writing capabilities here.


WE'VE DEVELOPED KEY RELATIONSHIPS WITH AFRICA'S LEADING B2B AND INDUSTRIAL PUBLICATIONS

During our 30 years in public relations, we've developed important relationships with over 500 vertical market publications, such as Engineering News, SAIMC and Mining Review Africa. From these established relationships, our clients gain access to industry intelligence of what is likely to get published, as well as negotiated rates for any paid-for advertising a client may want.

When your story's ready to go, we send it directly to the editor of relevant publications!


We've achieved an ROI exceeding 300% of a client's PR retainer in terms of PR coverage!

 

Get in touch with South Africa's
industrial marketing specialists today!


Call us on +27 11 705 2545 or send us an enquiry here