Industrial and B2B companies have unique public relations requirements that need a specialised marketing approach. As a specialist B2B marketer for over 30 years, CubicICE understands technical- and trade-related subjects across a wide range of industries, from manufacturing, mining and materials handling to food and beverage, ICT, process and plant automation, warehousing and water treatment.
That's why some of South Africa's largest industrial companies choose CubicICE as their preferred marketing partner. We offer end-to-end PR services, from compiling and distributing traditional and digital news, product and press releases, to brand presence communicated through exhibitions, conferences and sponsorships.
Our objectives in formulating PR strategies aim to:
Effective in brand and credibility building through third-party endorsements. We have an end-to-end press release service.
Blogs are an ideal forum for topical, up-to-the-minute opinion pieces that position your brand as an industry thought-leader.
Newsletters provide information sharing among targeted communities. A range of communication objectives can be covered.
Strategic sponsorships can give your brand prime visibility in relevant spaces. We have the creative capabilities for all sponsorship branding requirements.
Events can enhance brand visibility and message-to-market across a targeted audience. We do full creative design and stand building.
CubicICE compiles media schedules, negotiates the best rates and conducts media bookings, all in-house as part of our PR service.
CubicICE uses a range of social media platforms to strategically engage and promote your business across a wider audience.
There's no quicker medium for a big, breaking news story than online. We'll get maximum coverage for your story in the online business world.
We have experience working with media training experts and can aid spokespeople in communicating a cohesive brand message.
We have an experienced team of account managers, designers, copywriters and digital specialists that deliver innovative and effective public relations campaigns and strategies to give any organisation a serious competitive advantage.
We enjoy strong, valuable media relations with South Africa's leading trade journals and media houses, which we use to gain maximum exposure and brand awareness for our clients in the public sphere.
Our team is experienced in writing technology- and project-related content that speaks to the engineers and relevant decision-makers that make up South Africa's industrial sector!
An effective public relations strategy is based on a full evaluation of current marketplace objectives and target markets. CubicICE works closely with our clients, gaining an intimate knowledge of their business, goals and challenges to develop strong relationships and deliver comprehensive and measurable PR solutions that meet strategic objectives.
Releasing information to the press within a clear, coherent public relations strategy addressing identified marketing requirements and objectives gets maximum value and exposure for your company.
Part of building a coherent PR strategy is ensuring information released to the press fits within a wider marketing communication campaign. We track the lifecycle of our press releases, allowing us to follow up and measure the effectiveness of public relations activities and the value of exposure they receive. Our media monitoring capabilities monitor over 2 500 print media titles and websites in southern Africa.
Partner with a leader in B2B
Call us on +27 11 705 2545 or send us an enquiry here