Search engine marketing

IMPORTANT CONSIDERATIONS WHEN SELECTING AN SEM AGENCY:

• Does the agency follow best practices and use an effective planning process such as SOSTAC^®?


• Do they have the actual skills and experience internally to succeed at both paid and unpaid search campaigns?


• Do they have proven capabilities, demonstrated through certification and successful track record?


• Are they knowledgeable and skilled enough to successfully deal with the frequent changes to the Google algorithm? Can they identify new and important ranking considerations that go beyond on-page search optimisation and link building?


• Does the agency have the technical, creative, copywriting, management and business understanding skills to support a website and search marketing strategy?


• As the foundation for online success, how extensive is their research, planning and competitor analysis?


• Do they offer a fully transparent approach to search marketing, with detailed reporting and demonstration of success?


• Can they demonstrate experience in selected markets, combined with the ability to retain clients over extended periods?


• Can the agency track keyword rankings in applicable search engines, identifying high value search terms based on intent and search volumes?


• Can they demonstrate conversion, lead and ROI values (incl. email enquiries and call tracking)?

These are the values that have underpinned our success in SEM over the past 17 years.

If this sounds like the company you'd like to partner with for your SEM requirements, send us an enquiry below and our management team will call you back!