A recent industry report poll said that while 97% of marketers were using social media, 85% indicated they weren't sure what channels they should be using. Social media advertising has become a critical part of increasing brand awareness, perception building and lead and sales generation in digital marketing. The problem, though, as the above statistic illustrates, is knowing what platform to use, when and how to use it.
CubicICE understands the dynamics of using social media in B2B and industrial marketing. We've used Facebook, LinkedIn, Twitter, YouTube and other platforms successfully to achieve clearly defined client goals in a range of markets.
We understand the strengths, weaknesses and restrictions of each platform, assessing each channel on its ability to deliver particular marketing objectives. In defining a social media strategy, we consider such factors as target market reach; advert engagement; size and type of adverts available; and many others. We are also experts at social media engagement.
Speak to CubicICE today to find out how you can benefit from our social media advertising expertise!
Get your brand out there! Social media is a powerful tool for increasing your online visibility and your brand presence, ensuring you are always top of mind!
Our team of digital marketers provide monthly analytical reports on social media campaigns to demonstrate results of these efforts!
Using these platforms correctly can leverage huge ROI. We'll make sure the optimum channels are used for maximum targeting effectiveness.
There are over 350 million Internet users in Africa and over 60% use Facebook. In South Africa alone, there are 13 million Facebook users, 7.4 million Twitter users, 8.28 million YouTube users and 2.68 million Instagram users.
While there can be no doubt on the reach capabilities of social media, B2B and industrial markets need a researched, targeted and actionable social media engagement strategy to see real results. Experience has shown that many B2B and industrial companies are sceptical of social media advertising, until we start generating valuable leads for their business.
Social media is no longer just a platform for people sharing. It is being used by engineers, project managers, technicians, consultants and various business professionals, including management executives. People working in B2B and industrial markets are socially connected and open to engagement via these channels.
Don't miss out on what
social media can do for your company!
Call us on +27 11 705 2545 or send us an enquiry here