Extracting business intelligence and actionable information about your website and your web campaigns is key to improving online performance month-on-month. By measuring, monitoring and evaluating each facet of your online marketing campaign we can make informed marketing decisions, as well as enhance your ROI.
As part of our digital services, CubicICE uses detailed web analytics, social media analytics, campaign performance measurement, search phrase (keyword) rankings and rich, in-depth reporting. We present this data to our clients through comprehensive presentations - every month.
Get rich insight into who is visiting your site, how they are getting there and how they are using it.
Assessing on-site user behaviour through concrete data means we can identify and rectify any issues.
Are some campaigns performing better than others? We make accurate decisions on where your budget is best spent.
Here's how we might use analytics to enhance a marketing campaign:
Web analytics and search term ranking reports are used to fully understand the value (lead generation) of current search traffic to the business, as well as identify high-intent search terms with low rankings and high search volume, where improved rankings are required. Ongoing reporting is used to assess progress and the impact to business.
Research shows that over 75% of the leads generated online in B2B marketing are from people not ready to buy, meaning ongoing awareness and engagement is important, so as to not let leads go cold.
Interested in our digital
Call us on +27 11 705 2545 or send us an enquiry here